Syncron announced that Norgren, part of IMI plc, a global leader in designing and manufacturing motion and fluid control technologies, has selected Syncron Price to automate and streamline pricing operations, elevate the customer experience and improve efficiency and profitability. "We needed an automated tool to maximize visibility, increase efficiency and create consistency across the entire work product range," said Gianluca Fogu, EMEA pricing manager, Norgren. "Since our business involves product configuration, we needed a streamlined solution for full visibility across our entire portfolio and increased operational efficiency." Syncron Price is an intelligent parts pricing platform that transforms pricing strategies with a fit-for-purpose solution. Leveraging artificial intelligence (AI) and machine learning (ML), it identifies unseen pricing opportunities to maximize sales volumes, revenue and service profitability from aftermarket business.